According to Sprout Social, who gathered data from 20 000+ customers in March 2020, the key posting times for the top 3 social media platforms are as shown in the graphs below.
Note, there is an in-depth report here, which goes into more detail as to what industry you are in and how that alters your best days and times, but for this post, I am going to try and simplify it as much as possible.
If you do look at the full report, it is in CST (Central Standard Time) as opposed to UTC (Universal Time Coordinated) which I have chosen for ease of use. (CST is 5 hours behind UTC). There are many time converters online such as this one which you can use to work out the times you should be posting for your given target zone. For example, I live and work in South Africa so if I add +2 to all the hours below then I will know the time to publish so that it appears as other South Africans are on their social networks.
Here is a summary of global engagement (in UTC) for the most popular (most logged into) social media sites to help you work out the best days and times for your posts.
Global Engagement
74% of marketers and 68% of surveyed consumers plan to use Facebook the most this year.
Best Day: Wednesday | Best Times: 11 am & 1-2 pm | Worst Day: Sunday
Overview: Tuesday to Thursday between the hours of 8 am & 3 pm
68% of the surveyed marketers and 50% of consumers chose this as second best for 2020.
Best Day: Wednesday | Best Times: 11 am & Friday from 10 to 11 | Worst Day: Sunday
Overview: Monday to Friday between the hours of 9 am & 4 pm
Twitter has just over half (53%) of surveyed marketers and 34% of consumers in its favor.
Best Days: Wednesdays & Fridays | Best Times: 9 am | Worst Day: Saturday
Overview: Monday to Friday between the hours of 8 am and 4 pm
